We all know that pay-per-click campaigns are effective and can give our business a wide reach to the customer base we want. But then, this process is fairly time consuming and effort-centric. This means, you need a resource or a team to handle these PPC campaigns, depending on how much extensively you use it. Unfortunately, having a dedicated team can end up getting expensive unless you're a large organization.
What about the many small and medium businesses who want to tap into the potential of PPC campaigns, but can't afford to have dedicated resources for it? Well, don't fret because all is not lost.
If you prefer to talk to another human being about your campaign, its progress and what you should do to improve the results, you can take the services of a reputed Google SME partner. If you prefer a software instead, go for a feature-rich Google adwords optimization tool.
If you run PPC campaigns with Google AdWords, you may wonder if your spending and results are in line with the average of advertisers in your area? A study by Acquisio analyzed 50,000 AdWords campaigns in 12 business sectors to determine the average values of 4 indicators for each: cost per click (CPC), click rate (CTR), cost per acquisition (CPA) and conversion rate (CVR)....
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This new name reflects the full range of advertising options we offer on Search and Display Networks, YouTube and many other platforms. Define the CPC to be set up on a campaign... To complete your community registration, please accept the Google Terms of Use and Community Rules.....
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Google AdWords is Google's Internet advertising program. It allows you to create advertising campaigns with simple and effective ads on the Internet. Adwords ads are presented to Internet users who are actively seeking information or products and services related to your company or business. The operating principle of Google AdWords is based on a keyword auction system.....
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Google has 37.2 % of the digital advertising market, and Facebook has 19.6 %.
30.89 % : volume of smartphone Google searches that return at least 1 advertisment on page 1.
Approximatly 52 percent of people buying online choose to click on paid advertisement atop Google's search engine results pages.
This is the profit you have made from your ads compared to the amount spent on them. To estimate the ROI of your campaign, perform the following calculation: revenue from your ads, less total costs, divided by total costs, or ROI = (revenue - cost price) / cost price. Let's suppose that you have a product whose production cost is 100 €, and that its selling price is 200 €....
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Enhance your content and ad texts with the best keywords and increase your presence on the Web! Find the right keywords for your SEO and PPC campaigns What are the optimal ways to perform a PPC keyword search and choose the best keywords for AdWords or Bing Ads? How to find the appropriate keywords for your target audience?....
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