Retail industry is one of the first industries to tap into the potential of PPC, and this has helped them to grow beyond physical boundaries. In fact today, PPC and the online retail industry are so tied in with each other, that it is hard to talk about one without the other.
The downside is that this has also made competition stiff as almost every online retailer has a PPC campaign. In most cases, they outsource this job to a reputed Google adwords agency who take care of it from end to end, so the retailer can focus on the core business. A few of them have instead opted to buy the license of a good adwords optimization tool that will help them to make the most of PPC campaigns.
Though you can do it by yourself too, one of the two options is recommended so you don't lose focus on your core business.
Cost per click (CPC) is the amount paid by an advertiser to a search engine or website publisher for a click bringing a visitor from the link of an advertisement (text, image, video...) to the advertiser's site. Pay per click is an advertising model used by websites, in which advertisers pay the advertiser only when an Internet user clicks....
Read More >
These conditions of sale are concluded on the one hand by the company CPC, (S.A.R.L.)...
Read More >
"Account integrity per day" report with click statistics Now select the Click statistics category, then the CPC statistics. Once you have opened the report, remember to go back a year to see if the trend is consistent. Extending the date range helps you determine the exact time of the drop and whether specific changes have caused the CPC to drop.....
Read More >
Advertisers spend 51 % of their money into mobile ads.
Consumers are 27 times open to click on a video ad than traditionnal banners.
Volume of shops visits, Google sent from ad clicks : 4 billion.
If you run PPC campaigns with Google AdWords, you may wonder if your spending and results are in line with the average of advertisers in your area? A study by Acquisio analyzed 50,000 AdWords campaigns in 12 business sectors to determine the average values of 4 indicators for each: cost per click (CPC), click rate (CTR), cost per acquisition (CPA) and conversion rate (CVR)....
Read More >
Ship directly to your customers from your retail stores Meet your customers' needs by ensuring they have access to all your inventory. You save shipping costs when you strategically ship stores close to customers and they receive their purchases online faster. Use your stocks flexibly and profitably with our in-store shipping solution.....
Read More >