PPC for attorneys

Whoever said PPC is only for large businesses that sell unique products to customers?

PPC is a ubiquitous marketing strategy that is well-suited for large, medium and small companies, even sole proprietorship business. Regardless of your location and offering, you can use PPC to reach out to a wide pool of potential customers.

Attorneys are no exception too. They can use PPC to expand their client base and grow their business. The advantage with PPC is you can choose very specific keywords and locations depending on the nature of your service. For example, if you're a DUI lawyer specializing in the city of Bath in the UK, you can create a PPC campaign where your ads will be displayed only to someone living in Bath and searching for a DUI lawyer. Such precision will give you the best conversion return and greatest possible ROI.

Automated Adwords
Key Benefits
.01
Amazing results by spending less in Google Ads
.02
Smart semantic analysis for online marketing campaigns
.03
Prevent burning your margin on Online Advertising
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Some Statistics

Consumers are 27x more likely to click on online video ad than traditionnal banners.

30.89 % : percentage of mobile Google searches that show at least 1 advertisment on page 1.

The average click-through rate for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.

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