PPC for lawyers

Here are some tips to help lawyers like you to maximize the potential of PPC campaigning.

  • Your landing path should give visitors your contact details, so they can get in touch with you if needed.
  • Optimize your PPC campaign and landing page for mobile users too because research shows that most people tend to use their smartphones to find the information they want.
  • Come up with creative ads that engage your audience and help your business to connect with them at a personal level.
  • Consider giving a link using Google Map.
  • Use the right keywords. Many people tend to search for phrases like "divorce lawyers near me", so make sure you incorporate these terms as well.
  • Set a reasonable budget that is not too high for you and at the same time is not too low for Google ads.
Automated Adwords
Key Benefits
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PPC perfectly optimized ads creation at scale
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Improve Keywords Administration
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Prevent loosing your margin on Google Ads
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Featured Articles

Adwords campaign to promote a lawyer?
Feb 21 2019 Adwords campaign to promote a lawyer?

This new name reflects the full range of advertising options we offer on Search and Display Networks, YouTube and many other platforms. To complete your community registration, please accept the Google Terms of Use and Community Rules.....

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The monopoly of the procedural lawyer (CPC 68 II/a)
Feb 21 2019 The monopoly of the procedural lawyer (CPC 68 II/a)

ATF 140 III 555 - The monopoly of the procedural lawyer (CPC 68 II/a) At a conciliation hearing in divorce proceedings, one of the spouses is accompanied by a non-lawyer representative. a CPC, only lawyers entered in the register within the meaning of Art. On appeal by the husband, the Cantonal Court confirms the decision of the first instance. He retains that the representative has no close ties with the party and that he does not pursue an ideal goal.....

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The Court of Appeal held that the lawyer's gross negligence may constitute an impossibility to act
Feb 21 2019 The Court of Appeal held that the lawyer's gross negligence may constitute an impossibility to act

Most recently, in Heaslip v. McDonald, 2017 QCCA 1273, the Court of Appeal rendered an interesting decision on the question of whether the gross negligence of the lawyer may constitute an impossibility in fact to act within the strict time limit within the meaning of article 177 of the Code of Civil Procedure (C.C.P....

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Some Statistics

Marketers spend 51 % of their budget on mobile ads.

About 52 percent of people shopping online prefer to click on paid ad atop Google's search engine results pages.

The average CTR for an ad in the first position is 7.94 %. The standard click-through rate on AdWords paid search is about 2 %.

Forum Related Information
Authorization to take collective action: what flexibility for the criteria of article 575 C.C.P.?
Feb 21 2019

Authorization to take collective action: what flexibility for the criteria of article 575 C.C.P.?

Authorization to take collective action: what flexibility for the criteria of article 575 C.C.P. This article - co-authored with Guillaume Letendre, articling student - is a modified version of the commentary originally published by Éditions Yvon Blais in July 2018 (EYB2018REP2507).

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Press release of the Council of the Paris Bar
Feb 21 2019

Press release of the Council of the Paris Bar

At its meeting on Tuesday 29 August 2017, the Council of the Bar examined the requests made against the Bar by Mr Jean-Louis Bessis.....

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