PPC for pharmaceutical companies

PPC is a cost-effective channel for pharmaceutical companies that want to wade through intense competition.

There are some things to keep in mind while setting up a PPC strategy, and these include:

  • You get to bid on how much you're willing to spend for every click. This bidding amount determines where your ad is placed in the search engine. In general, if you bid a higher amount, your ad is more visible.
  • You pay for the amount you bid only when a user clicks your ad and visits your landing page. If there are no clicks, you don't have to pay any money.
  • The advantage with PPC is it can start giving results right away, unlike SEO and other digital marketing strategies that take a little time to give you the results.
  • Use keywords that are most relevant to your business.
Automated Adwords
Key Benefits
.01
Impressive results for a smaller budget in Google Ads
.02
Improve campaign performances
.03
Only pay Google Adwords for leads you get
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Some Statistics

65 % of clicks done by users willing to buy go to paid ads.

43 % of new buyers purchase something they have seen in a YouTube ad.

Google's share of all media advertising revenue : 18 %.

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