Semantic targeting: AMNET integrates TILE, Synomia's SaaS Artificial Intelligence suite Sharing the publication "Semantic targeting: AMNET integrates TILE, Synomia's SaaS Artificial Intelligence suite" The AMNET Trading Desk, which has been working since 2013 on semantic analysis and targeting applied to the advertising world in programmatic testing a new technology for several months now: TILE, Synomia's SaaS Artificial Intelligence suite....
Read More >PPC for saas
Do you want to tap into the power of PPC marketing for your SaaS products? Here is a simple three-step automated approach that can get you there.
- PPC campaigns help to bring in new customers and to help generate leads for potential customers. But for that, you need a good adwords campaign that will display your ads to the right target audience. Google adwords optimizations tools can help you in this search for the most relevant keywords.
- Choosing the right budget is important. This should be a balanced one - it should be within your specified amounts and at the same time, should give you good results. An adwords maximize conversions budget tool an help you in this regard.
- Finally, you have to stay on top of the performance of your PPC marketing. A reputed Google adwords management software can give you the necessary inputs to make the necessary changes based on performance.
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Read More >Will citizen participation make our society more resilient to the crises - social, ecological, political - that we will inevitably encounter in the coming years? On 17 October last in Paris, we launched this debate with 150 participants and guests. If it shows its ability to meet citizens' expectations, participation will be strengthened. The feedback we receive from the field or the media is very diverse.....
Read More >Some Statistics
Consumers are 27 times more likely to click on a video ad than traditionnal banners.
30.89 % : volume of mobile Google results that return at least one advertisment on page 1.
The approximate mobile PPC ads CTR (click-through rate) falls of 45 % from position 1 to 2.