These are the questions that come up most often when we talk about Facebook Ads: What is the average cost per click (CPC) of a Facebook ad? Quite legitimate questions, especially when you start with Facebook ads to evaluate your performance in comparison to the overall average. The good news is that a large-scale study by Wordstream provides us with information on these main elements.....
Read More >PPC campaign management software
With so many choices available today, how can you pick the right PPC campaign management software that will help to achieve your business goals? Here are some pointers in this regard.
- Read online reviews to see what others have to say about their experience in using this software.
- If the adwords campaign management software has a free trial, download it and see how it works during the trial period. Based on your thoughts, you can decide whether to buy it or not.
- Talk to the sales or customer support people of the adwords optimization software you choose. Have a list of questions and concerns ready and get them clarified with the company's representatives.
- Do a quick research and see what your competitors are using and how their PPC campaigns are doing.
- Look through some screenshots to get an idea of the software's usability.
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Adwords editor: How to use it to go faster? With many advantages such as Junto offline management, Junto is discovering this software Made in Google and presents you with all the features available. This should no longer be a problem here with the software that manages it very well. Finally, the statistics are available here and offers you the opportunity to edit reports very quickly (search terms for example)....
Read More >Alp-Software advises you and advises you in your choice of communication on the Internet. According to your objectives, your products, and your customer target, we implement solutions adapted to your needs. Depending on the chosen communication axes, we can offer you the following solutions: The referencing of a site allows Internet users who do not know your site to find it through search tools (such as Google or Bing).....
Read More >Some Statistics
65 % of clicks done by users who intend to make a purchase go to paid advertising.
Visitors are 27x open to click on a video ad than standard banners.
Advertisers exhaust 51 % of their money on mobile ads.