Christophe CARON is dedicated to intellectual property law in all its forms (copyright, trademark law, patent law, design law, etc.). ), unfair competition and parasitism law, computer and new technology law, audiovisual law, press and media law, but also personality law...
Read More >PPC for law firms
Law firms have one of the highest conversion rates when compared to all other industries. Let's go a little deep into this statement to understand the how and why behind it.
First off, PPC allows law firms to drill down to their specific niche. For example, if a law firm specializes in divorce, they can use only keywords such as divorce lawyer, so their ads turn up when users search online for these keywords. Also, PPC allows law firms to do location specific ads. This way, if they're offering service in New York City, a person living in California will not click this ad.
With such precise details, customers find it convenient to find local lawyers, and this is exactly why PPC campaigns work well for both law firms and customers looking for the right lawyers. In fact, it acts as the perfect bridge connecting both the parties.
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Which lawyer has not found himself one day confronted with the refusal of his VAPN message during proceedings before the Court of Appeal? According to a decision in principle dated 3 December 2015, the Second Civil Division of the Court of Cassation points out that, despite the inadmissibility of the case, it is possible for the respondent to bring the case before the Pre-Trial Counsellor, whose conclusions have been declared inadmissible....
Read More >What is the content of the preliminary provision of the New Code of Civil Procedure? Catherine Piché is an associate professor at the Faculty of Law of the Université de Montréal The preliminary provision of the new Code of Civil Procedure sets the tone for the Code and its interpretation, while announcing the change in culture it wishes to introduce....
Read More >Some Statistics
The standard cost-per-click over all industries in Google AdWords on the search network is $ 2.69.
Visitors are 27x more likely to click on online video ad than standard banners.
Google's share of media online advertisment income : 18 %.