PPC is undoubtedly one of the most profitable digital marketing channels and it consistently gives good return on your investment. But it requires time, patience and most importantly, good knowledge about how to tap into its potential. You should choose the right keywords that are most relevant to your business and at the same time, common enough and is searched by many users. This keyword research and identification is a key aspect that can make or break your PPC campaign.
Another aspect you should know is to measure the performance of your PPC campaigns as this is vital to know whether you should change keywords or make any other tweaks to the settings. The best way to stay on top of this performance is through adwords optimization tool that not only measure performance, but also give appropriate recommendations.
Google Shopping and AdWords allow you to define auctions at the product or keyword level. It is particularly important for online retailers to segment their Google Shopping campaigns as accurately as possible, especially since their inventory is sometimes seasonal and not all items have the same auction value....
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Please provide us with a valid email address so we could reply to you We will only use this email to answer you about your feedback. You can also contact us at[email protected] Your message hasn't been sent. SEMrush study: 5 PPC e-commerce myths demolished by the data It is calculated according to the correlation between the user's active reading time, his scrolling speed and the length of the article.....
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Online shoppers are more experienced than ever and to meet their expectations, advertisers must offer relevant PPC (Pay Per Click) campaigns based on precise targeting and perfect data exploitation. Creating a personalized shopping experience should be the objective of customer acquisition in e-commerce this year......
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Advertisers exhaust 51 % of their money on mobile ads.
Google gets 37.2 % of the digital advertising market, and Facebook gets 19.6 %.
The top 3 paid advertising spots get 46 % of the visits.
How do you want to sell anything if customers can't find you? Search Engine Optimization (SEO) is really important for your e-commerce store. In a word, SEO is the process that improves the visibility of a website or online store in search engines.....
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Almost four months after announcing an ambitious development plan in food e-commerce, the distributor is now unveiling the orchestration of this project, which is based on three pillars: home delivery, drive and express. The challenges To achieve by 2022 an e-commerce turnover of 5 billion euros (more than 20% of the market share), against approximately 1 billion today......
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