Automobile business is much different when compared to say retail or education. In a retail business, customers are likely to see your product and buy it if they like what you offer. But when you take cars, nobody is going to buy a car off a website just like they will buy a bottle of shampoo. In such a case, how will PPC help car sellers?
Well, here PPC is used to generate leads and not necessarily sell the product itself. When leads are generated, the respective dealer will get in touch with the customer and will convert it into a sale. So, PPC works more as a bridge to connect the buyer and seller rather than as a conduit for direct purchase. Nevertheless, leads are important to increase sales in this competitive environment and that's exactly what a PPC campaign gives.
So, never under estimate the power of PPC if you're an auto dealer.
With the auto-optimized CPC you can achieve more conversions through manual bid setting. If clicks are highly likely to lead to a sale or conversion on your website, the corresponding manual bid is automatically increased. While the target CPA automatically determines bids based on the target cost-per-conversion, the auto-optimized CPC allows you to achieve more conversions via the maximum CPC bid....
Read More >![Study] Adwords: Maximizing conversions vs. optimized CPC](https://cdn.verbolia.com/api/images/H4sIAAAAAAAEAEWPwU4DIRCGX4VwFlirxri32qTRg4lJNZ48sDBhUZYhMFtaje8ubU29!jPz!d9889cceM9HotQrVWuVQ54jCjfvkaTBSdUkDEaCSGpOAbUtatFd3qruTvlJOxBAswWhbcVsi1jfy4!k+AVf6xAGbT7!C0prMDbKLeQBg9dHvI+FNMYTqyiH6MKZ1v2xnvTOT!P0AN6NxPurm+6cvXlLY4uuW7QMBDlqghfYtTW+aWb7d7Y8wXp2PPFf/PjrWXmoaxWMsbFskw0SHEVi2el61xseDzoYykGn0xc8v+sZGRCkBAAA=/study-adwords-maximizing-conversions-vs-optimized-cpc.jpg)
Following the recent release of the automatic auction strategy "Maximize conversions" at Google Adwords, I decided to launch a one-month test on 20 accounts using manual auctions with optimized CPC (the default setting, and also the most used one). The objective was to check if the Smart Bidding is as powerful as Google sells it to us. And the least we can say is that the results are quite significant.....
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Number of store visits, Google sent from ad clicks : 4 billion.
Google gets 37.2 % of the digital advertising market, and Facebook has 19.6 %.
Paid traffic like Google Adwords converts 50 % better than organic traffic.