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Read More >PPC for recruitment
Why is a PPC campaign the best partner for recruiters? Well, here's why.
- All those who seek jobs will turn to search engines at some point during the hunt. This is where you can tap.
- Job seekers know that a specialist recruiter is better than a generic jobs board, so they are more likely to click on your ad even if job boards dominate the ad results.
- You can create your own retail space within the top three positions in Google search, and this can give you wide visibility.
- You can do geo-targeting, especially if you're looking only for local talent.
- PPC campaigns work well within any budget.
- These campaigns give you visibility across a wide geographic area, if that's something you want. This way, you can attract talent from around the world.
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Read More >Some Statistics
Visitors are 27x more likely to click on a video ad than standard banners.
The average conversion rate in AdWords over all industries is 3.75 % for search.
Number of store visits, Google sent from ad clicks : four billion.