PPC for university

If you're a marketer for a university, here are some do's and don'ts for you.

Do's

  • Market all through the year and not just before the admission season.
  • Consider remarketing as one of the key strategies
  • Look at your competitor ads to get an idea.
  • Bid on your brand because PPC will not do brand marketing for you. Rather, you have to do it yourself with the right keywords.
  • Study the performance link wise, so you know which streams are more clicked than others.

Don't s

  • No buildings in display ads please because that's a big turn off for viewers.
  • Don't neglect landing pages. Make sure they give valuable information to visitors.
  • Don't use the same campaign on all media.
  • Never target student admissions alone while building your campaign. Rather focus on building your brand image.
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Featured Articles

A University of Culture
Feb 21 2019 A University of Culture

The Conseil pour la Culture (CpC) is a commission of the Conseil académique whose mission is to develop UCLouvain's cultural policy and to draw up its priorities. It is composed of academic and administrative staff members as well as students who work together to place culture at the heart of the University's missions. The composition of the CPC respects the balance of the committees of the Academic Council.....

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The Dbrief.ev application for Surgical Foundations
Feb 21 2019 The Dbrief.ev application for Surgical Foundations

The Surgical Foundations (CF) program has undergone significant changes over the past two years. The duration of the program was shortened to 15 periods and the written exam was advanced to September of the second year of residency for the 2018 cohort. In addition, since July 2018, Competence by Design (CPC) has been an integral part of the program.....

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ULB Continuing Education
Feb 21 2019 ULB Continuing Education

Objective: to acquire the fundamental philosophical references and methods relevant to the CPC. The training includes a disciplinary module; within this module, the student will take a course in each of the following areas: One of these courses can be replaced by a social studies course to be chosen from an option list.....

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Some Statistics

The average click-through rate for an ad in position 1 is 7.94 %. The standard CTR on AdWords paid search is about 2 %.

Volume of store visits, Google sent from ad clicks : four billion.

Social media websites capture 33 % user's attention time.

Forum Related Information
Preparatory cycles common to engineering schools
Feb 21 2019

Preparatory cycles common to engineering schools

Less well known than the preparatory classes, the common preparatory cycles (CPC) lead to the engineering schools that are partners in the cycle. A good way to ensure a place in school as early as high school while leaving yourself a little room for manoeuvre regarding the school or specialty in question.....

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CPC Practical Guide
Feb 21 2019

CPC Practical Guide

The transition to a competency-based training program will be the next challenge for anesthesia residency programs in Canada. This change does not mean that the current training of residents is deficient. The transition to Design Competence (DCP) allows residency programs to conduct introspection to ensure that resident education is optimal and meets the current health needs of the population....

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