Google adwords for charities uk

Are you a charity in the UK looking to use Google Ads to expand your reach and to connect with like-minded people? Here are some suggestions that will get you there.

  • Use location specific keywords to make the most of geo-targeting. This will help you get donors and volunteers within your region.
  • Use keywords that are unique to your charity. To help find these keywords, do some research, use different keyword search tools or contact a reliable Google adwords agency.
  • Organize your keywords, so it is easy to set up your marketing campaign. You can use keyword match types or even mix and match different keywords until you identify the best ones.
  • Remember, you'll have to make people remember you, so come up with the most attractive ads. If you're new, consider using adwords scripts or automatic adwords ad creator.
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Some Statistics

About 52 % of people buying online prefer to click on a paying ad atop Google's search engine results pages.

Consumers are 27x open to click on online video ad than traditionnal banners.

Volume of shops visitors, Google sent from ad clicks : four billion.