Indeed, Google has just announced the launch of its official Google AdWords application. This allows you to interact on your sponsored link campaigns directly from your smartphone or tablet. As an advertiser or Google Ads agency, the Google AdWords application allows you to be informed in real time about the statistics of your advertising campaigns from your Android or Iphone smartphone....
Read More >Google adwords for apps
Google Ads is a great option to promote your app. Here is a step-by-step process in case you're wondering how to increase adwords conversions.
- Setup mobile tracking - The first step is to setup mobile conversion tracking for your app. This can be a little technical, so it is best you ask the develop to do the integrations for you if you're not a techie.
- Create a campaign - Once the setup is done, create a new campaign, It is best to use both in-app or display advertising as well as search advertising.
- Customize your target device - In this step, select the operating systems and models that are supported by your app, so it is displayed only to those users.
- Bids and location - Set your budget, bids and location. You can even use automated bidding adwords tools.
- Finally, create your ad.
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Attract more customers with an easy-to-use advertising solution Configure your ad online in 15 minutes and let Google do the rest. Quality tools for home and garden at low prices. AdWords Express is the ideal solution if your marketing department is composed of only one person or if you do not use all the features of Google Ads...
Read More >This application is available as a free download for Google Ads customers. To learn more about advertising with Google, visit ads.google.com.....
Read More >Some Statistics
Consumers are 27 times open to click on online video ad than standard banners.
The average CTR for an ad in position 1 is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.
The standarnd conversion rate in AdWords over sectors is 3.75 % for search.