If you're looking to target the high-end luxury market, Google ads could be just what you're looking for.
Why? Simply because Google adwords allow you to target locations by demographics so that you reach the high net worth individuals. For example, let's say Kensington in London has individuals whose incomes are in the top 10% in London. So, when you choose target locations based on demographics, your ad will be displayed only to those in Kensington, so the chances for them to buy from you is high. Also, this way, your conversion rate is high and you'll not end up wasting money on unproductive clicks that mean nothing. This way, adwords maximize conversions budget for you.
Another advantage is you can completely control every ad campaign. Every time, you can wonder "what bidding strategy should I use" and come up with the right one instead of using a one-add-fits-all solution.
- Consideration of the content of your ads: titles, descriptions and extensions. - Analysis of the landing page filled in your ads (final URL) and the information found there. Google ad suggestions can be modified, put on standby or deleted at any time but it might be interesting to see how well they perform with a little history....
Read More >
On search engines (SEM) such as Google, Bing, Yahoo and Qwant: we talk about the frequency with which the advertising medium is displayed compared to the clicks generated on the ad. An ad can have different formats: text, banner, or even shopping list. This performance indicator will then be available in your account your Google Ads (formerly Google Adwords) or your Google Analytics....
Read More >
Buddha-Bar Hotel, 5 Star Hotel in Paris | Luxury Hotel in Paris | Privacy Policy When you visit our website, different types of information are collected, including the IP address from which you access the website, the version and type of browser used to access the website, the operating system used, the domains and time of the request.....
Read More >
Number of shops visitors, Google tracked from ad clicks : 4 billion.
The standard cost-per-click across all industries in Google AdWords on the search network is $ 2.69.
Consumers are 27x more likely to click on a video ad than traditionnal banners.
The company specialising in advertising research analysis, AdGooroo, recently published a report on luxury spending on Google AdWords. The result is impressive since, according to this report, 5 of the largest luxury companies alone spent nearly 22 million dollars (approximately 16 million euros) on Google AdWords in 2013.....
Read More >
Then our smartly curated selection of perks, privileges, member exclusives, and special offers is for you. Warwick Hotels and Resorts guarantees the best rate available on warwickhotels.com. We also use web beacons or web beacons to allow us to count visitors who have visited our pages or read our promotional messages and newsletters. They are not used to access your personal information without your consent.....
Read More >