- Consideration of the content of your ads: titles, descriptions and extensions. - Analysis of the landing page filled in your ads (final URL) and the information found there. Google ad suggestions can be modified, put on standby or deleted at any time but it might be interesting to see how well they perform with a little history....Read More >
Google adwords for luxury
If you're looking to target the high-end luxury market, Google ads could be just what you're looking for.
Why? Simply because Google adwords allow you to target locations by demographics so that you reach the high net worth individuals. For example, let's say Kensington in London has individuals whose incomes are in the top 10% in London. So, when you choose target locations based on demographics, your ad will be displayed only to those in Kensington, so the chances for them to buy from you is high. Also, this way, your conversion rate is high and you'll not end up wasting money on unproductive clicks that mean nothing. This way, adwords maximize conversions budget for you.
Another advantage is you can completely control every ad campaign. Every time, you can wonder "what bidding strategy should I use" and come up with the right one instead of using a one-add-fits-all solution.
On search engines (SEM) such as Google, Bing, Yahoo and Qwant: we talk about the frequency with which the advertising medium is displayed compared to the clicks generated on the ad. An ad can have different formats: text, banner, or even shopping list. This performance indicator will then be available in your account your Google Ads (formerly Google Adwords) or your Google Analytics....Read More >
Number of shops visitors, Google tracked from ad clicks : 4 billion.
The standard cost-per-click across all industries in Google AdWords on the search network is $ 2.69.
Consumers are 27x more likely to click on a video ad than traditionnal banners.