Better product visibility and increased sales with Amazon Marketing Services (AMS) When it comes to product search, Amazon is what Google is for content and information search - number 1. A potential customer making a decision, not yet knowing if he will buy a product, and from which manufacturer he wants it, usually goes to Google to find information.....Read More >
Google Adwords for Amazon
Are you a Google adwords company looking to improve visits to an Amazon listing? Here is how you can get started.
- One of the biggest mistakes that many Google ads users do is to drive the traffic directly to the Amazon listing. While this is not bad, it can greatly bring down your conversion rate. A better option is to direct them to a landing page and offer them a discount on your product.
- Next, make sure the landing page is in compliance with Google's terms and conditions. For that, host your landing page on your own site, include a link to privacy on this landing page and have navigation elements that take a visitor away from the landing page.
- Finally, create an adwords account and start a campaign with the right keywords. Take help from adwords automation tools and adwords scripts to enhance your conversion rate.
In the sphere of online advertising, Google's advertising network had until now had almost total hegemony. But the e-commerce giants do not intend to leave all the shares of the advertising market to the American firm. Like the management of Marketplaces, a fierce competition niche between Amazon and Google that could include this device in its ecommerce strategy, online advertising is becoming a vector of competition between the two giants of the web....Read More >
You can export your product catalog there to exploit an additional distribution channel. This way, you increase your chances of selling your products. However, did you know that Amazon also offers advertising offers for merchants? The Amazon Ads program is increasingly used by merchants to gain visibility on the web.....Read More >
Consumers are 27 times more likely to click on a video ad than standard banners.
Advertisers spend 51 % of their budget on mobile ads.
Paid visitors such as Google Ads converts 50 % better than free traffic.