Google AdWords: How to use it to make sales? Or you are looking for a real estate, looking for a studio to rent to a student, or a T3 to renovate and sell it later. It works, it's proven, but are the gains equal to the time spent on the operation? Set a budget of between €50 and €100. It is easy to get lost and create dozens of variations without knowing what you are really doing.....
Read More >Google adwords for retail
Below are some tips that will help retailers like you to make the most out of Google adwords.
- Have a budget for both search ads and shopping ads in your budget, so you can use both the streams well.
- Assign different priorities to different shopping ad campaigns. Consider using an adwords optimization tool if you need help.
- Your shopping images should be of the highest quality and the prices accurate, so your potential customers can make informed decisions.
- Use reviews and promotions to entice customers and to stay ahead of your competition.
- Have complete control over your ad campaigns, so at any point in time, you know which campaigns are productive and which ones you need to change. A good adwords campaign management software can make this job easy for you.
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If you run PPC campaigns with Google AdWords, you may wonder if your spending and results are in line with the average of advertisers in your area? A study by Acquisio analyzed 50,000 AdWords campaigns in 12 business sectors to determine the average values of 4 indicators for each: cost per click (CPC), click rate (CTR), cost per acquisition (CPA) and conversion rate (CVR)....
Read More >Get to know customers who want to find companies like yours at ̈s through Google and Maps. You pay according to the results (for example, when users click on the link to your website or call you). Google allows consumers to search for where to go, what to do or what to buy.....
Read More >Some Statistics
Google reports that search ads can boost brand awareness by as much as 80 %.
The average CTR for an ad in position 1 is 7.94 %. The standard CTR on AdWords paid search is about 2 %.
Google holds 37.2 % of the digital advertising market, whereas Facebook gets 19.6 %.