But on the Internet, to attract your customers, you have to use their own words. It is therefore essential to search for the keywords they use on Google. Because on the web the Internet user is in a hurry and has a huge choice before his eyes. Therefore, if you speak in your usual language, you may not touch anyone.....Read More >
Google adwords for search
To make the most of Google adwords, it is important to know the difference between Google ads search and display networks.
In search networks, your ads show up when a potential customer is searching for related keywords while in display network, ads are displayed on websites across the Internet that are trying to make money using Google AdSense.
Understanding the difference between these two networks is highly important to ensure that you're not wasting your money in unproductive clicks.
You should set up your campaign to give the best ROI for you, and this can be tricky to say the least. Even one wrong setting can throw off your entire campaign. So, it is best you use an adwords management software or take the services of an experienced adwords campaign management software to help you get the best ROI.
Search Console tools and reports allow you to measure your site's search performance and traffic, solve problems and optimize your site's ranking in search results. Analyze your child's impressions, clicks and position in Google search. Check the index coverage to make sure that Google has explored your entire site, including the latest pages you added or modified.....Read More >
The social networking giant is trying new ways to monetize its platform. What if Facebook duplicates the Google Adwords model to test new forms of advertising? It is a project that should be tested in the coming weeks with several advertisers to try to revive brand interest and especially to create a new source of revenue for Facebook.....Read More >
Share of Google of all media online advertising revenue : 18 %.
Social media websites control 33 % of the time users spend online.
Google mentions that search ads improve branding by as much as 80 %.