OPQF certificate n°12 16 SP 003390 | Organization referenced on the DATADOCK You want to optimize and perfect your AdWords campaigns and master the advanced features offered by Google AdWords The training takes place in groups of 2 to 5 people. The content and modalities of the training are defined with you, in order to offer you a tailor-made solution....Read More >
Google adwords for ecommerce
As a business owner, you want to have the highest possible conversion rate. In other words, you want to maximize the number of people who visit your site by clicking on the ad and buy from your business. To achieve that, here are some simple strategies.
- Focus on content quality and not just volume. What you put in the ad should be attractive enough for a user to visit your store to see what you're selling.
- Organize your ad groups. Consider signing up for a Google ads manager account if you have to manage multiple campaigns.
- Make sure to use the most relevant and even specific keywords that pertain to your business. There are many keyword tools that will help you here.
- Improve on the landing page and make sure it is relevant and enticing for visitors.
This is the first part of a series of articles by Anton McCarthy. Probably the greatest quality of AdWords is its wide range of features. It allows you to make the best use of your investment and optimize the number of customers and potential visitors you can reach. Many of these features are free and easy to implement.....Read More >
Google Adwords for e-commerce: what it is, how it works and how to create a campaign step by step Did you know that Google Adwords is still the number 1 in conversion when it comes to traffic with purchase intention? In this article we explain why you should already be working with the Google ad platform and how to optimize your campaigns to increase the sales of your e-commerce....Read More >
The top 3 paid advertising spots receive 46 % of the visits.
The standard cost-per-click across all sectors in Google Ads over Internet is $ 2.69.
65 % of all clicks done by users willing to buy go to paid ads.