To put it simply, natural referencing is all the actions carried out on a website to optimize its position in the "organic" results of search engines. It is, among other things, the optimization of your content that will promote this good ranking. By definition, this term contrasts with paid referencing related to advertising campaigns (adwords for Google).....Read More >
Google adwords for photographers
Whether you're a wedding or a portrait photographer and whether you have a large or small budget, Google ads can bring traffic to your website and through it, can increase the chances of bookings.
But you must know the way Google ads works and should never hesitate to take help when needed, either in the form of online tutorials or through a reputed Google adwords company. You can also consider using an automated adwords management tool, provided you know the basics and just need help with monitoring and managing your ad campaigns.
Once you know the basics and have a firm grasp of Google adwords and Google analytics, the next important task is to choose the right keywords. Here too, you can take help from adwords scripts and software to zero in on the keywords with maximum conversion rate.
Your page presents a complete description of your activity with your specialities, references and publications. The description includes a presentation and your main contact details, lists of your areas of intervention, references and publications, and links to your site, eCommerce, blog, catalogue, newsletter,... as well as your network IDs (Youtube, Facebook, Twitter, Google, LinkedIn, Viadeo)...Read More >
Create dynamic attributes in Google Analytics based on the sector attributes you have added to the tags on your pages. Once you have added sector attributes to your page tags and created your remarketing audiences, you need to generate dynamic attributes based on these sector attributes and associate them with your Google Ads account. You can create a maximum of 100 dynamic attributes per Analytics property.....Read More >
65 percent of clicks done by users willing to buy go to paid ads.
Advertisers spend 51 % of their budget into mobile ads.
Google Ads visitors are 50 % more likely to buy than organic visitors.