G Suite for Education offers free professional features to non-profit primary, secondary and higher education institutions based in the United States and other countries. If your school has complex IT needs, consider G Suite Enterprise for Education.....Read More >
Google adwords for education
Choosing the right keywords is extremely important to make the most of what Google adwords has to offer. So, here are some suggestions that will help an educational institution like you to choose the right keyword.
- Use keywords that are most relevant to your course offering. For example, if you're offering a technology course in New York, you can use keywords like technology course, technology New York, technology school, technology diploma and technology degree.
- Picking the right match type of keywords is also important. You can choose to have a broad match of all the keywords or have an exact match of the phrase keyword. It totally depends on your marketing goals and the budget allocated for this marketing strategy. In general, phrase match gives you better results at a lower cost, but will have the least coverage. Pick the match type that best suits you.
Below are some frequently asked questions about G Suite for Education. For more information, visit the G Suite for Education website. The G Suite for Education is an integrated communication and collaboration solution for educational institutions that includes hosted messaging, calendar and chat services. You can complete the main suite with more Google services.....Read More >
Contacting parents and legal guardians about G Suite for Education Schools that use G Suite for Education can follow the steps below to help parents understand how they use Google services, what information Google receives when they do, and how Google uses this data....Read More >
65 percent of clicks done by users willing to buy go to paid ads.
Marketers spend 51 % of their money into mobile ads.
Approximatly 52 percent of visitors shopping online prefer to click on paid ad atop Google's search engine results pages.