Do you know that Google adwords has a separate app for iOS? This is probably the best thing that can happen for iOS device users, especially those who want to use Google ads to power their business.
This app makes it possible to do a ton of things. On this app, you can see adwords applications, change your bids, search for the most complicated keywords such as "management + adwords + analytics + site + know + performance" and still get meaningful results, manage your ad campaigns and even act on the many recommendations given by adwords from time to time! The most salient aspect is the visual appealing reports that this tool generates for you.
However, you won't be able to create new ad campaigns or add new keywords to an existing campaign as of now. It could change in the subsequent versions though.
Universal app campaigns allow you to promote your iOS or Android app to billions of users on Google in one campaign. With the help of machine learning you will find the most suitable users and get the best out of your budget. Find your Android or iOS app for a custom ad preview with information from the App or Play Store....
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The average conversion rate in Google Ads over all industries is 3.75 % for search.
The approximate mobile Google ads CTR (click-through rate) drops 45 % from position 1 to 2.
Google Ads visitors are 50 percent more likely to do a purchase than organic visitors.