Google adwords for lawyers

Do you know that "lawyer" and "attorney" are some of the most expensive keywords on Google search? Legal marketing expert Robert Ramirez opines that law firms spend anywhere from $50,000 to $100,000 per month on PPC. But they also get good ROI because most leads are productive and lead to high revenue for them.

The key here is to know what needs to be done and how to leverage PPC, so you can get best ROI for every $100 click! Below are some tips that can help you in this regard.

  • Do a competitive research and understand where you stand with respect to your competition. Next, differentiate yourself and tell your potential clients why they should choose you.
  • Get creative with ads and tell your clients why you're different. Consider an automatic adwords ad creator if you have to.
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Some Statistics

Volume of store visits, Google sent from ad clicks : four billion.

Visitors are 27 times more likely to click on online video ad than traditionnal banners.

Google Ads visitors are 50 % more likely to do a purchase than organic visitors.