Lately, you've been hearing a lot about mobile, today we've decided to talk to you about the different types of campaigns you can use to promote an application. There are four types of application promotion campaigns, so you need to choose the one that best suits your expectations and objectives....
Read More >Google adwords for app installs
It is estimated that more than 1000 apps are being submitted to the app store every day. So, to stand out in this crowded world, you need the right marketing strategy.
Google Ads is a tested and proven way to market your app and increase its installs in today's smartphone-driven world.
As a first step, you have to setup conversion tracking for your app as this will make it easy to place bids for your ads. For this, sign into your Google Ads account, click on Tools and select Converisons.
In the next section, choose Google Play Store if you want to monitor installs on Android phones. In the next screen, you'll have to enter values for the options. This is where you describe your product in detail, its cost to users and more.
Once this is done, you can start creating ads.
Featured Articles
Translate the description into French (France) using Google Translation? Put the description back in its original language (English (United States)) Pure instant messaging - simple, fast, secure, and synced across all your devices. FAST: Telegram is the fastest messaging app on the market, connecting people via a unique, distributed network of data centers around the globe. SYNCED: You can access your messages from all your devices at once......
Read More >Apple Search Ads available in six new countries including France! You have launched an application and want to boost its downloads? Look no further, Apple has something new for French advertisers! Indeed, already available for advertisers in the largest English-speaking markets (USA, Great Britain, Australia, New Zealand), Apple Search Ads will finally be available in France from August 1st.....
Read More >Some Statistics
43 % of new buyers purchase a product they saw in a YouTube ad.
About 52 % of people shopping online choose to click on paid ad atop Google's search engine results pages.
Consumers are 27 times open to click on a video ad than traditionnal banners.