Google ads work differently for different industries, and the moving industry is no exception. So, here is what you can expect from Google adwords and Google analytics, if you're a moving company looking to advertise yourself in the digital world.
The SWOT analysis of a company allows to easily and quickly make an inventory of its activity and its environment. It allows you to focus on your strengths and weaknesses and discover opportunities and threats in your market. This will interest you, as it will help you to make your own SWOT. As you know, my professional activity is in marketing services for entrepreneurs and SMEs.....
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I propose, according to your needs and budget, to create a Google Adwords (Google Ads) campaign. It will allow you to display your website on the first page of Google in the block of paid ads according to keywords, a shopping area and well constructed segmented ads to increase the performance of your advertising campaign.....
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Let's say that I am a moving company located in the Trois-Rivières area and that I want to do an AdWords campaign. Here are the search results at the time of writing these lines with the request: three-river move. I therefore want to be among these companies so that people who want to book a move contact me and not one of my competitors....
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The average cost-per-click over all sectors in Google AdWords on the search network is $ 2.69.
The average CTR for an ad in the first position is 7.94 %. The standard CTR on AdWords paid search is about 2 %.
Paid visitors such as Google Ads converts 50 % more than organic traffic.
During the creation of the Mybuisness page, when it comes time to fill in the "choose your category" field, we often find ourselves lost and we tend not to spend enough time on this essential criterion. Take the time to go through this list and note the categories that correspond to your company. Its approach is pedagogical, it tries to involve the customer so that he becomes autonomous in his SEO......
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It is no longer a secret for anyone, local referencing is one of the most important for a company. You have been working on your local SEO strategy for some time. Your positioning improves and traffic to your site and in-store improves. One day you decide to move your business to a better location. What can you do to avoid losing all the efforts you have put into your visibility?
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