When using PPC to promote your events, it is always a good idea to use a combination of different tactics, though the exact combination would depend on whether your target audience is familiar with your brand or event. For example, the ACL music festival is hugely popular among musicians, so all that you need to do is include the relevant keyword and the name ACL and people would know what you're talking about. On the other hand, if you want to promote a music festival that is relatively new or is not so well-known, you'll probably have to explain a bit about it as well.
One thing to keep in mind for events is you want the ads to stop after the event. So, choose an end date for your campaign, so your money is not wasted in ads that keep running even after the event is over. Consider using an adwords campaign management software to stay on top of your ads.
Google adwords e-learning online: How to manage your events and seasonality? Know how to use the reactivity of Google AdWords campaigns to animate your communication plans, and reach a very large target audience.....
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The customizers for displaying a countdown are available in COUNTDOWN and GLOBAL_COUNTDOWN formats. Use the GLOBAL_COUNTDOWN format if you want to count down to a single event for all countries (a sports match, for example). This is adjusted according to the time zone of the person performing the search......
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A major event is planned in your city and you unfortunately did not foresee in advance the importance of this event? Don't be afraid, you can be visible quickly thanks to our services. For example, do you own a hotel and have free rooms?.....
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The first 3 ads get 46 % of the visits.
Visitors are 27 times more likely to click on a video ad than traditionnal banners.
Share of Google of all media advertising revenue : 18 %.
Event-based targeting of life on Gmail
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Familiarize yourself with the subject by consulting our article eblink{Start using web beacons=>https://www.eventbrite.fr/support/articleredirect?anum=41045}. NOTE: If you have not already done so, run an update to switch from the classic version to Universal Google Analytics....
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