Google adwords for travel

In the tourism sector, the variety in terms of accommodation offers (hotel, bed and breakfast, village and holiday centre, hotel apartment, camping, cottage, etc.) as well as in terms of booking possibilities (on the official website, by email, by telephone, on e-reputation sites, hotel distribution, large hotel groups, on social networks, etc.) leads Internet users to make a choice in an ultra-competitive sector...

We will first define the targeting by theme, then we will see how to create your campaign and finally we will see which themes to choose. Theme targeting is a way to select sites that address topics you have defined from a list. Like most Display campaigns, awareness is the main objective. The diffusion can be done by text announcements, banners and/or videos.....

Historically one of the first markets to be digitized, Tourism is now experiencing a real evolution of the Customer Experience. Longer, more complex, it is resolutely oriented towards mobility. Faced with this situation, Google provides us with the evolutions and trends of E-Tourism, and their impact on your acquisition strategies....