Google AdWords' paid advertising campaigns (Google Advertising Solutions) can be beneficial for small and medium-sized businesses (SMEs). AdWords helps companies stand out from the competition in Google search results. It plays an essential role when it comes to directing potential customers to a company's website.....Read More >
Google adwords for small businesses
Google is adapting its advertising tool to meet the unique needs of small businesses and to make it easy for them to reach out to more people. Here are some ways that Google is making changes for its small business policies.
- Google SME partners are those companies that meet the strict stipulations laid down by Google, so they can help and guide you through the complex world of Google adwords and Google analytics.
- Opportunities tab on Google ads dashboard provide a ton of tools, advice and tips on PPC for Google ads manager account holders with limited knowledge of PPC and limited time to stay on top of their campaigns.
- A simple UI caters to the needs of small business owners and helps them to navigate through the different options, headers and analytics.
Google Adwords and Facebook Ads are among the most effective communication media to boost business activities by recruiting new customers through a local campaign. Very small businesses, with only a small budget, must choose communication tools that are relevant and adapted to their activities. So, should we favour Google Adwords or Facebook Ads ads?....Read More >
Google Ads visitors are 50 % more likely to do a purchase than organic visitors.
30.89 % : volume of smartphone Google results that return minimum 1 advertisment on the first page.
Google reports that search ads can boost branding by as much as 80 %.