Google offers many solutions to support you in your web communication. To develop your agency's visibility in search engines and optimize the natural referencing of your site, we use the tools offered by Google. We have selected for you, real estate agents, the Google tools that can be useful to you.....
Read More >Google adwords for realtors
You must already know that many realtors use Google ads to reach out to potential customers. But are all of them successful? No, because they make some obvious and not so obvious mistakes in their campaigns. We will point out some of these common mistakes, so you can avoid them in your campaigns.
- Poor ad copy that doesn't give enough information or sounds boring.
- Redirecting traffic to your selling page instead of a landing page.
- Poorly designed landing page that acts as a turn-off for visitors.
- Not collecting or measuring data, so they have little idea about how their campaigns are going. Also, they don't know the cause of poor performance.
- Lacking a goal for the entire campaign.
These mistakes can be corrected by taking the services of a company with Google partner badge or using tools like an automated adwords management software.
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SEA, Adwords, Display, Facebook Ads: behind these funny anglicisms lie fearsome advertising techniques that are extremely effective in getting mandates in, accelerating your sales and promoting your agency. This is enough to abandon traditional paper advertising, which is seriously beginning to show its limits in the face of the power of digital.....
Read More >Communication consulting for real estate professions - Builder - Developer - Real estate agencies SEO is defined by the ability of a website to position itself on different searches performed by an Internet user when doing a search on Google, Bing or Yahoo. The results displayed by Google when you type keywords display two types of results: ADWORDS ADVERTISEMENTS, also known as "paid referencing".....
Read More >Some Statistics
65 percent of all clicks made by visitors willing to buy go to paid advertising.
Advertisers spend 51 % of their budget on mobile ads.
The average CPC over all industries in Google Ads over Internet is $ 2.69.