There are many ways to optimize the visibility of your Shopify store. Google AdWords is an unstoppable way to increase your notoriety through better referencing and paid advertising. In this article we will explain the two possible ways to install Google AdWords in Shopify.....Read More >
Google adwords for shopify
Are you looking to use your Google ads for your Shopify account? Below are some pointers that will help you get started.
The anatomy of a Google ads is simple. It consists of a headline, description, display URL and destination URL. The headline is the blue colored hyperlink and what you type in it determines whether a visitor will click it or not. So, your headline is the most important part of your ad.
Description is a relatively less important one, and can briefly give visitors an idea of what you're selling. Display URL is your website address while destination URL is the landing page to which you are sending your traffic. Ideally, both these links should be different.
After setting up all this, start small. Choose a handful of relevant keywords and a small budget to start, and you can always expand if it works for you. Talk to a Google adwords company if you need any help.
This is the first part of a series of articles by Anton McCarthy. Probably the greatest quality of AdWords is its wide range of features. It allows you to make the best use of your investment and optimize the number of customers and potential visitors you can reach. Many of these features are free and easy to implement.....Read More >
Campaigning on Google Adwords for your Shopify shop hasn't always been easy. The interface could be more user-friendly, and if you're not familiar with how the bidding system works and Google's criteria for placing one ad before another, you may feel like you're facing a challenge. However, it is now very easy to have your own Adwords campaign. Traditionally the very creation of the campaign has been the main barrier to using Adwords....Read More >
The average mobile Google ads CTR (click-through rate) drops 45 % from position 1 to 2.
Advertisers spend 51 % of their money on mobile ads.
The standarnd conversion rate in AdWords over all sectors is 3.75 % for search.