Many people in the roofing industry may think that Google adwords is a waste of time and money. In reality though, it has one of the highest conversion rates among all industries. A study showed that the click through rates are around 5% and at least 1/4th of them turn to high quality leads.
But to truly use the power of Google ads, you need to executive the following aspects well.
Targeting - Most roofing companies are local, so they have to use geo-targeting to ensure that their ads are displayed only within a certain geographical region.
Keywords - Using the right keywords can help you get the visibility you need. Consider using auto-applied and suggestion adwords tools to identify the right keywords.
Tracking - You have to manage and track your performance to see if you're reaching the tight people. A good adwords management software can help you here.
Automated Adwords
Key Benefits
.01
Only pay Google Adwords for visits you receive
.02
Machine learning algorithms for Online advertising
.03
Stop wasting your margin on Online Advertising
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Share of Google of media advertising income : 18 %.
The average click-through rate for an ad in position 1 is 7.94 %. The standard CTR on AdWords paid search is about 2 %.
The average conversion rate in Google Ads over all sectors is 3.75 % for search.
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