Google adwords for real estate

Are you looking to optimize a Google adwords PPC campaign for your real estate business? Here are some tips that can help you reach your advertising goals.

  • Real estate is a local business, which means you're better off targeting customers who live in your area only.
  • Not all users are your potential customers. For example, it is rare for homeowners to look at rental ads unless they plan to move to an apartment soon. Likewise, renters are often tied to a one-year or six-month lease, and this means they will not look at rental ads during this time. So, you'll need to use specific filters in your Google ads campaign to ensure that it reaches the right people only.
  • Use negative keywords to eliminate duplicate city names and other search criteria where you don't want your ad to show up.
Automated Adwords
Key Benefits
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Accelerate Campaign Management
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Follow your Google adwords revenues at scale
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Steadily improve your Google Ads
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Some Statistics

65 % of clicks done by users willing to buy go to paid advertising.

Each $ 1 spent on Google Ads, businesses earn an average revenue of $ 2.

Adwords visitors are 50 percent more open to buy than organic web trafic.

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