Having been on Android laptops for almost a year, Mountain View has finally decided to port its application to the AppStore. Although the other services of the search engine have all been available for quite some time on Apple's mobile tools, AdWords, for its part, has remained deprived of them until now without really explaining them to the great displeasure of thousands of professionals, always more mobile and still requiring to manage their campaigns.....Read More >
Google adwords for mobile apps
Are you looking to promote your mobile apps? Well, here's how you can do it.
- As a first step, decide what app you want to promote and whether it is available for Android, iOS or both. Accordingly, set up mobile app conversion tracking. The steps are a bit technical, so you may want to take help from a developer if you're unsure how to go about it.
- Once the setup is done, create an ad campaign. Choose the keywords that best describe your app.
- Consider having campaigns on the display network as well as search engine, though the latter is sure to generate more traffic than search engines alone.
- Finally, select the operating system and device types on which your add should be displayed.
If any of these sound confusing, get in touch with a Google adwords agency or a Google SME partner to get started.
As of September 17, 2018, you will no longer be able to create ads targeting engagement with an application. On October 1, 2018, your ads targeting engagement with an application will no longer be published and will be deleted from your account. You will still be able to access the report history data for these ads. Are you ready to promote your application?Read More >
Application campaigns allow you to run ads for your iOS or Android application in Google, YouTube, Google Play and other locations. Thanks to our technology, we can optimize your ads to help you reach the audience most interested in applications like yours. We will help you create your ad based on the information about your application.....Read More >
30.89 % : volume of smartphone Google searches that show minimum 1 ad on page 1.
Consumers are 27 times open to click on online video ad than traditionnal banners.
65 % of all clicks done by visitors willing to buy go to paid ads.