Many people use Google adwords and social media advertising as two opposing and even competitive advertising strategy. In reality though, both these platforms complement each other well, and can give the widest possible reach when combined and used well.
One of the biggest advantage of social media is the access it gives to a young demographics who prefer to spend a good part of their time across different social media platforms. From a business perspective, when you use Google ads on social media platforms, it gives a wide reach to your products and services among the younger population. This is particularly beneficial if you're selling products or services geared specifically for this target group.
However, the same rules regarding the choice of keywords, location targeting and creating attractive ads apply for social media networks too. If you're new to this field, it is best you take the help of a Google adwords company or even a Google adwords software.
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Number of shops visitors, Google has tracked from ad clicks : 4 billion.
About 52 % of people shopping online choose to click on paid ad atop search engine results.
Google's share of all media advertising income : 18 %.
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