Google adwords for recruitment

Google adwords and recruitment go hand in hand because most recruiters and job seekers turn to the Internet, and Google ads acts as a bridge to connect both of them. Well, if you've never used Google ads or Google analytics, here are some reasons to start on it right away.

  • Google ads has a wide reach that cuts across physical boundaries. So, there is a higher possibility to attract the right talent, even if that person is living in a different city.
  • Gives you complete control over your ad campaign, especially if you use any automated adwords campaign management software or an adwords optimization tool.
  • It is measurable and you can know which campaigns and keywords are bringing you the required results, so you can make changes accordingly.

You can always contact a Google adwords company if it's lack of expertise that is stopping you from leveraging this powerful tool.

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Some Statistics

The top 3 paid advertising spots get 46 % of the visits.

Each $ 1 spent on Google Ads, businesses make an average revenue of $ 2.

Google reports that paid ads improve branding by as much as 80 %.