As some of you know, last May, Exo B2B Integrated Marketing conducted a study on the progress of B2B companies in Quebec regarding their Web strategy and their presence on social networks. It then became apparent that many Quebec B2B companies were really behind in these areas, especially if compared to their American counterparts.....Read More >
Google adwords for b2b
B2B marketers and businesses stand to gain a lot with the right use of Google Ads. Here are some tips that can improve the return on your investment.
- First off, you need to understand the terms that potential customers use to buy similar products. You can do some research in the Google keywords tool or you can use an adwords software to understand these terms.
- Ideally, start with multiple keywords so you can test different search terms across a broad range of categories, before you can zone in on the ones that give you maximum return.
- Once you identify the keywords, the next step is to create ads that are based on these keywords. Consider using an automatic adwords ad creator to get familiar with creating ads if you're new to it. You can even use an adwords campaign management software to stay on top of your marketing campaign.
3 tips to help you improve your B2B marketing strategy with Google AdWords Despite the recent price increases, AdWords is still an excellent way for companies to reach the B2B audience. Apart from customer acquisition, it is also ideal for increasing brand awareness, especially for new companies.....Read More >
Rapidly generate Leads and Sales through Geographic Targeting Companies rely on digital solutions to achieve the objectives of their prospecting strategy in local, national and export markets. Google Adwords by the relevance and universality of the data it holds, is the solution par excellence to reach prospects and future customers through geographic targeting.....Read More >
Google reports that search ads improve brand awareness by as much as 80 %.
Visitors are 27 times open to click on online video ad than traditionnal banners.
30.89 % : percentage of mobile Google searches that show minimum 1 advertisment on the first page.