Google adwords for plumbers

Are you a plumber who is looking to get maximum ROI on your Google adwords? Well, below are some secrets that can help you be successful.

  • Use emergency plumbing keywords because that's what most people are going to search for. Imagine they have a pipe burst on a cold winter night. What will they do? Get on Google and search for an emergency plumber, which could be you!
  • You have the option to have a call only campaign, especially if you don't have a website where people can go, to get your number. In this type of campaign, your mobile number is your header, but these ads are available only for mobile phone users.
  • Make a list of negative keywords, out of which "DIY" should top your list. Otherwise you'll end up spending money for unproductive clicks.
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Some Statistics

About 52 % of visitors shopping online choose to click on a paying advertisement atop Google's search engine results pages.

The average click-through rate for an ad in the first position is 7.94 %. The standard CTR on AdWords paid search is about 2 %.

The top 3 paid advertising spots receive 46 % of the clicks on the page.

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