Many think that Facebook ads and Google ads are competitors, and they have to choose only one of the two. A significant difference between the two is that the former is a social media platform while the latter is a pure search engine one.
But in reality, you can combine both for a wider reach and to increase the chances of getting noticed in an increasingly tough digital space. You can in fact transfer data collected from Facebook and use it to create RSLAs in Google search.
The best way to do this is,
If this sounds complicated, contact a Google adwords company to set up this transfer for you.
Create and run campaigns using simple self-service tools, and track performance with easy-to-understand reports. It doesn't matter which target group you want to reach: you can find these people here. 1.6 billion people from all over the world are connected to an SME on Facebook. See what we learn about which ad types perform best on our platforms .....
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There's more to Instagram Stories, no matter how big your business. Learn more about the principles that support the way we run our advertising business. Grow your business by telling the story of your brand in the same way people look at stories and tell their own. Over the past year, we've made ads more transparent and given people more control over the ads they see on Facebook.....
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Share of Google of media advertising revenue : 18 %.
Google has 37.2 % of the digital advertising market, and Facebook gets 19.6 %.
Advertisers spend 51 % of their money on mobile ads.