In the tourism sector, the variety in terms of accommodation offers (hotel, bed and breakfast, village and holiday centre, hotel apartment, camping, cottage, etc.) as well as in terms of booking possibilities (on the official website, by email, by telephone, on e-reputation sites, hotel distribution, large hotel groups, on social networks, etc.) leads Internet users to make a choice in an ultra-competitive sector...
Read More >Google adwords for financial advisors
Are you a financial advisor looking to tap into the power of Google ads and Google analytics? Here are a couple of tips to maximize your conversion rate and to have a wide reach.
Google ads is most helpful to generate leads for you, unless you're offering an online service. So, estimate the cost per lead so you can make appropriate changes to keywords and other settings. Consider using a Google adwords optimization tool to stay on top of your ads ' performance.
The average cost per lead is $1 to $2, but in the field of financial adviser, it is around $4. Keep this average in mind and crunch your numbers to work out the best possible ROI for you.
Also, stay on top of your ads' performance. You can measure this performance through many parameters such as click through rate (CTR), conversion rate and quality score. Get familiar with these terms and use them to measure. Alternately, you can also use a Google adwords management software for this tracking.
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What are the pitfalls to avoid when choosing a quality agency? To find the right agency, the first trick is of course to look at the financial aspect. But it is important not to focus only on the financial aspect. Some Google Adwords agencies charge from 10% commission to 35%. This kind of condition can be found in an adword freelance (Why choose an adword freelance?) Depending on your situation, you may need flexibility...
Read More >We speak of paid referencing, or SEA (Search Engine Advertising), when we use the advertising services (sponsored links) of the various search engines, such as Google AdWords or Bing Ads. Links from the ATS are displayed in the results pages above the natural links, and sometimes as a sidebar or footer. They are distinguished from organic links by a graphic element (small "Ad" panel, colored background,...)....
Read More >Some Statistics
For every $ 1 spent on Google Adwords, businesses make an average revenue of $ 2.
Marketers spend 51 % of their budget into mobile ads.
The average cost-per-click across all industries in Google AdWords on the search network is $ 2.69.