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Read More >Google adwords for attorneys
Online advertising is a bit tricky for lawyers, especially when compared with ecommerce. This is because many people rely on recommendations from a friend, relative or any other known source to hire the services of a lawyer. Well, at least theoretically and a few years back.
Today, many people go online to look for a lawyer who specializes in their required area because they prefer privacy over recommendation. A 2016 study showed that 76% of consumers went online to find a lawyer, and this translates to 3 out of every 4 consumers.
To tap into this growing trend, you need the right PPC ads to put yourself in front of consumers who are looking for a lawyer. You can create ad campaigns and manage them yourself or you can take the help of a reputed Google adwords agency to handle them for you.
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Read More >Some Statistics
The average smartphone PPC ads CTR (click-through rate) falls of 45 % from position 1 to 2.
Marketers use up to 51 % of their money into mobile ads.
The average click-through rate for an ad in the first position is 7.94 %. The average click-through rate on AdWords paid search is about 2 %.